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As the leading Pagan and Alternative Gift Shop in Cambridgeshire, Positively Magickal is a hidden gem. Located in a 15th century building just a stones throw from the beautiful Ely Cathedral and along a well travelled passageway, you’ll be amazed that you haven’t found us before.

Jo and Andy have run the store together for over 5 years (Jo somehow managed without him for the 6 years before that) and now work as a team creating an atmosphere full of laughter, comfort and advice. We aim to create sanctuary away from the daily grind and sprinkle a little magick into your day with the personal attention, knowledge and experience that you just don’t get online.

Positively Magickal is a store full of whimsy and wonder, with a whole range of gifts that are charmingly different. We may be small but we are mighty, and we look forward to welcoming you to the family.